Nintendo is reportedly ramping up Switch production in time for the holidays


Kudos to you if you've managed to get your hands on a since it launched in March, because demand has been high and supply has been short for the portable console so far. Now Nintendo is reportedly going to do something about it.

The gaming company has increased its order of Switch units for the coming months, , hoping to head off any supply problems that might arise around the holiday season. No one wants a disappointed kid at Christmas.

At the moment the Switch is selling out within hours of going on sale at most retailers. Nintendo itself has said the device is , and insiders are saying the aim is to get 18 million units out within the first year.

Here comes Mario

Another factor in all of this is the release of near the end of the year – it's a Switch exclusive and will be prompting a lot of gamers to shell out for their own console come Thanksgiving and Christmas.

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Nintendo itself hasn't said anything one way or the other about ramping up production, but US exe Reggie Fils-Aime previously promised for the console back in January. While it hasn't been impossible to get hold of a Switch since March, it hasn't been particularly easy either.

Meanwhile, as the FT reports, the high demand for Switch consoles is doing wonders for Nintendo's share price – a confidence that's further bolstered by Nintendo's plans to continue to cash in through .