Amazon Prime Day 2017 announced, Prime membership slashed to £59 until July 3

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Amazon has officially announced Prime Day 2017 and the big date this year is Tuesday July 11.

It's that day of the year when Amazon runs “hundreds of thousands of deals” exclusively for Prime members, so if you're not a member and you've been thinking of signing up – now would be a good time to get that free trial.

If Prime Day itself wasn’t enough to entice new members, Amazon is running an exclusive discount in the UK – a year of Prime now costs £59 rather than the usual £79 and this offer will run only until July 3. We gave Prime a 5-star review earlier this year at the usual £79 price with with £20 it seems like a must-have bargain to us.

  • Get Amazon Prime with a £20 discount

In the US, owners of the Echo, Echo Dot and Fire TV Stick with voice remote will be able to say “Alexa, sign me up to Prime” to get a similar discount, but in the UK you can just click through.

Prime Day 2017 details:

While this is the third annual Prime Day, this year Prime members will be getting an additional 6 hours of deals, with 30 hours of mayhem rather than the usual 24. Consequently, the Prime Day deals will start at 6pm on Monday July 10, with new deals launching every five minutes.

The “hundreds of thousands of deals” claim is slightly dubious as it adds up all of the Prime Day deals across all 13 participating countries. That being said, there will still be thousands of deals available in the UK so you probably won't be short of prices to browse through.

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“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” says Greg Greeley, Vice President Amazon Prime.

“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”

This year’s new Prime Day specials 

The extra 6 hours of deals can be explained by Amazon’s Prime Day US strategy, where Prime Day will run from 9pm Eastern Time to midnight Pacific – three extra hours at each end. For us in the UK, it’s pretty handy to see the first deals at a comfortable time in the evening rather than having to stay up until midnight so it's all good by us.

Amazon also promises that deals this year will be easy to navigate and that’s also a good thing. The Amazon shopping experience is heavily dependent on people searching for what they want – the browsing experience can be quite poor, particularly on Black Friday and manic days like it. So any attempt to make browsing deals a lot easier sounds like a good idea to us and no doubt it’ll help Amazon shift more gear too.

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You’ll also for the first time on Prime Day be able to use the Amazon app to track the deals you’re interested in – so as usual with lightning deals, tick the ones you like the look of and you’ll be alerted when the deal goes live so you can see the new price.

The Amazon lottery

In additional to all of this, Amazon has also launched a big drive on Amazon Music Unlimited – it’s wannabe Spotify rival. Prime members who haven’t yet tried the Music Unlimited service can now secure four months of music for just £0.99. Who knows, maybe you’ll like it? And at that price why not have a look?

Between July 7 and July 11 Prime members also have the chance to win £100,000 in cash simply by streaming Amazon Video via a Fire TV, Fire TV Stick or the Amazon App on your games console. Prime members can also save up to 40% on a Kindle Unlimited membership and up to 25% at Prime Pantry between 3rd July and 6th August.

So yeah, in case you hadn’t guessed – the whole point of Prime Day from Amazon’s point of view is to drive Prime subscriptions. We’ll be right there on Prime Day listing all of the best deals so come back to TechRadar on July 11 to see which deals we rate the best!

  • Get Prime for £59 rather than £79
  • See the Amazon Music Unlimited “4 months for 99p” offer
  • See the US version of this article here

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