Facebook is restricting who advertisers can target on the social network after ProPublica discovered that users could purchase ads to reach “Jew haters.”
The social media giant, which has been trying to step up its efforts to combat hate speech, said users were filling out offensive content in the education or employer fields of their profiles. Those responses then showed up in Facebook’s ad targeting system.
Some of these responses included “How to burn Jews,” or the “History of why Jews ruin the world,” ProPublica found. Facebook said it removed these categories, but Slate also discovered that other offensive responses were still surfacing.
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“To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue,” Facebook said in a statement on Thursday.
The tech firm also noted that “an extremely small number of people were targeted in these campaigns.”
Facebook, which has more than 2 billion users, has landed in hot water before over who is purchasing ads on its site.
But the social media giant vowed to do more to combat hate speech.
“Hate speech and discriminatory advertising have no place on our platform,” Facebook said.
Photo Credit: Associated Press