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Facebook, Twitter and other social media firms compete to stream FIFA World Cup highlights

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When it comes to live-streaming sports, it’s game on for Facebook, Twitter and Snap.

The social media firms offered tens of millions of dollars to 21st Century Fox for rights to highlight the World Cup, an international soccer tournament that will take place in Russia next year, Bloomberg reports.

Fox, which reportedly paid $400 million for the World Cup broadcast rights, hasn’t decided whether it will sell rights to one company or multiple buyers, according to Bloomberg, citing anonymous sources.

The competition to live-stream sports has been heating up between tech firms this year as they compete to get their viewers to spend more time on their sites.

And other tech companies could be interested in these rights as well.

Facebook, which has 2 billion users worldwide, struck a deal this year with the Major League Baseball to stream 20 games.

But Twitter has also been beefing up the amount of live sports on its site, including with women’s hockey and basketball. Last year, the San Francisco tech firm streamed 10 NFL games on its website, but was outbid by Amazon this year for those rights.

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While Facebook has far more users, Twitter believes the live conversation already happening on the site will help it stand out from its competitors.

But will that help Twitter nab a deal to broadcast the World Cup?

We’ll have to stay tuned to find out.

Photo: Argentina’s Lionel Messi (10) tries to slip past Germany’s Mats Hummels (5) during the World Cup final soccer match at the Maracana Stadium in Rio de Janeiro, Brazil, July 13, 2014. (Martin Meissner/AP)

Tags: facebook, live-streaming, Snap, twitter, video, World Cup

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