Facebook’s Oculus is trying to get more customers to buy into virtual reality with a summer bargain.
The virtual reality company said Monday it is cutting the price of its Rift headset and Touch controllers to $399 for six weeks.
In March, the company dropped the price of the headset and controllers combined from $798 to $598.
When Oculus first released the price for the Rift headset in 2016, some thought the cost was too high.
While Facebook CEO Mark Zuckerberg has said it will take years before virtual reality becomes mainstream, Oculus still faces stiff competition from other companies including HTC and Sony.
Sony PlayStation VR currently retails for $399, which matches the price Oculus is offering during its summer sale.
Is the latest price cut a sign that Oculus is having a hard time competing?
Jason Rubin, Oculus vice president for content, denied that the price cut was a sign of weak sales, Reuters reported.
Others, though, say the price cut suggest that “Oculus Rift is Dead in the Water.”
Whether or not this is a sign of poor sales, Oculus’ efforts to get more people to adopt virtual reality hasn’t gone as smoothly as expected. The company had a number of leadership changes, with its founder Palmer Luckey leaving this year.
In February, Facebook-owned Oculus was ordered to pay $500 million after losing a lawsuit against game-development firm ZeniMax, which alleged that the virtual reality headset was created with stolen technology. A Texas jury found that Luckey failed to comply with a nondisclosure agreement and the company infringed on copyright.
Facebook’s purchase of Oculus in 2014 wasn’t cheap, either.
The social media giant bought Oculus for $2 billion and shelled out another $1 billion for employee retention bonuses and other deals.
Photo: Peter Mason tries the Oculus virtual reality headset at the Game Developers Conference 2014 in San Francisco, Wednesday, March 19, 2014. (Jeff Chiu/AP)
Tags: facebook, Oculus, virtual reality, VR