Google still hasn’t given up on Google+ and Topics is the latest attempt to keep people on the service


Google+ finds itself the butt of many a joke, but the company behind the service is happy to proclaim that “millions of people use” it. There are already numerous ways to discover content on Google+, and now there’s yet another: Topics.

This is essentially Google’s take on the idea of related content, and it’s a bid to keep users on the site — or in the app — for longer. Not content with having people reading what they set out to read, now additional “Topics to explore” will be suggested.

The latest addition to the Home Stream is a fairly basic affair, but Google will be hoping that it adds some sort of value. “To help you sort through the many Collections and Communities where people share, we’ve created a new feature called Topics. With Topics, you’ll see a high-quality stream of Collections, Communities and people related to things we think you’ll be interested in.”

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There’s no suggestion that Topics will be in any way customizable, as this appears to be another algorithm-driven feature. The company says:

Today, there are already hundreds of Topics available in English, Spanish and Portuguese, covering everything from black-and-white photography to hiking and camping. So whether you’ve recently discovered the wonders of woodworking, love gardening, or can’t get enough street photography, there’s a stream of unique and interesting stuff waiting for you on Google+.

Google says that the feature is rolling out gradually, so if you don’t see it straight away, it’s just a matter of time before it shows up for you.

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