In these days when every major tech firm wants to be everything to everyone, Google has designed a new way to draw people into its online realm.
And, as befits a Google offering, it’s bound to generate valuable user data for selling targeted ads while providing users with a simple solution to a life problem.
Google, with a new search function launched on mobile and desktop June 20, aims to be your one-stop shop for job searching: no more bouncing around from LinkedIn to Monster to Glassdoor to Facebook.
“Looking for jobs is a personal and complex journey, and one that we’re trying to support in this new search experience,” Google product manager Nick Zakrasek wrote in a blog post June 20.
Now, anyone who’s been laid off or fired from a job — or just sick and tired of their position and looking for greener pastures — can call up a list of job postings by typing a few words into the Google search window.
The key word, of course, is “jobs,” and Zakrasek in the blog post recommended that a person looking for a position nearby should search “jobs near me.” However, it appears that “jobs” will suffice, as our testing of the service showed the search results defaulted to the user’s location.
Google’s new search service draws job postings from numerous sources, including LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook, the company said.
“This means you’ll see job postings from these sites and many others from across the web as soon as they’re posted,” Zakrasek wrote.
To increase the number of jobs visible via search, Google has provided instructions to employers and developers on how to structure employment postings.
Job seekers can set alerts for their search and will receive an email whenever a new job fitting the person’s parameters is offered, according to Google.
Some listings come with commute times.
Of course, since the service matches search words with words contained in job postings, results may in some cases be peripheral — for example, when we searched for our dream job, “cat behaviorist,” we found nothing listed under Google’s new service. What we got instead was a volunteer position as a “dog training specialist” at the Silicon Valley Pet Project, whose posting made reference to its feline-adoption center, called The Dancing Cat.
Conspicuously absent from the list of Google’s partners is Indeed.com, which earlier launched an initial and public volley in what should prove to be a tough competition for eyeballs between the two companies.
““We are happy to see that 13 years after Indeed launched, Google has woken up to the fact that searching for jobs is one of the most important searches in anyone’s life,” Indeed president Chris Hyams said in a statement.
But Indeed has reason to fear its new job-search rival, according to media and advertising consultants The AIM Group.
“Indeed stands the most to lose from Google’s new job play,” AIM said in a blog post after Google announced the job-search service at its I/O developers conference in May.
Photo: Google’s logo near the Googleplex on Charleston Road in Mountain View in 2015. (Nhat V. Meyer/Bay Area News Group)
Tags: CareerBuilder, careers, DirectEmployers, facebook, Glassdoor, Google, job search, Jobs, linkedin, monster, WayUp