New platform delivers crowd insights into consumer preferences


A combination of big data and the web means that there’s more opportunity than ever for companies to study and understand the habits of consumers.

Online lists and voting site Ranker is using its wealth of polling data to launch a new Ranker Insights platform for marketers to uncover details of consumer behavior.

Aiming initially at the entertainment sector, Ranker has used millions of data points to create B2B partnerships with a range of networks, production companies, movie studios and music labels across all platforms.

Ranker Insights generates comprehensive data profiles of thousands of actors, movies, celebrities, TV series, musicians, video games, politicians, athletes and even popular restaurants and companies. Each profile not only includes demographic popularity (broken down by age, sex and geographic region) within its global audience, but an extensive series of lists detailing the overlap in fan preferences with hundreds of other films, TV shows, stars, and so on.

“Ranker collects over 10 million votes monthly across thousands of granular lists,” says Clark Benson, CEO of Ranker. “This scale of ‘opinion voting’ has built a treasure trove of psychographic ‘people who like X also like Y’ data, which has been built into our SaaS product, Ranker Insights.”

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Supporting Ranker Insights the company is launching a full concierge service, enabling it to assist clients directly, guiding them through set of customized data queries designed to provide the most valuable and relevant results. In addition, Ranker will offer the free tool to the public, allowing them to discover new relationships and trends among the celebrities and media they’re most passionate about.

You can find out more, and try the free query tool for yourself, on the Ranker Insights website.

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