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Twitter gets a makeover to attract and keep users

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If you noticed something different about Twitter, your eyes aren’t deceiving you.

The tech firm on Thursday started rolling out a new look for its website and mobile app.

Some of the changes are subtle. The profile pictures, for example, are round instead of square. The reply icon on the bottom of the tweet was changed from an arrow to a speech bubble. This makes it clearer especially for new users that the symbol is to reply to someone’s tweet not to go back to a previous page, the company said.

Twitter is also adding a new side navigation menu so there are fewer tabs at the bottom of the app. Profile, additional accounts, settings and privacy will be in one spot.

“Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use,” Twitter’s vice president of user research and design Grace Kim wrote in a blog post.

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The tech firm, which has struggled to hit Wall Street’s expectations and compete with larger social networks, currently has about 328 million monthly active users.

Twitter users had some mixed reactions on Thursday about the redesign. Some liked the new look, while others tweeted that they still wanted the ability to edit tweets or that the company should focus more on curbing harassment on the platform.

But as one user noted, it’s only a matter of time before people forget what the old version of the website even looks like.

Photo Credit: The Twitter building is photographed Dec. 14, 2015, in San Francisco, Calif. (Karl Mondon/Bay Area News Group); Image of Twitter’s redesign provided by the company.

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