Budweiser Announces Its New Venue Is Mars


Budweiser is planning to be the first beer to make it to Mars

Ale producer, Anheuser Busch, has vowed to make its popular American beer, Budweiser, the first “microgravity” brew to grace the red landscapes of Mars. Budweiser has announced it will send barley seeds to the International Space Station on December 4th. The company plans to study how the seeds would react in a “microgravity environment”.

The label announced in March at the South by Southwest music festival in Austin, Texas that it intends to become the first beer company to supply beer on Mars. To make this endeavor possible, Budweiser has reportedly partnered up with the Center for Advancement of Science in Space and microgravity research company, Space Tango Inc.

Budweiser will launch its barley seeds via a cargo supply mission made by a SpaceX CRS-13 rocket to the International Space Station. They will remain on board the station for a month after which the seeds will be sent back to Earth to be analyzed by Budweiser’s team of scientists. The rocket is slated for launch on December 4th from the Cape Canaveral Air Force Station in Florida.

“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” said Ricardo Marques, Budweiser VP.

20 barley seeds will be launched into orbit and they will be kept in special “CubeLab” containers for the duration of their stay aboard the International Space Station. The test will be key in discovering potential obstacles that might be encountered if somebody would want to brew beer during a long-haul mission in space.

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According to Budweiser, the experiments will shed light on how to effectively brew beer on Mars as well as other data regarding barley production on Earth.

Clayton Anderson, a retired astronaut, states that one of the biggest pitfalls of brewing beer on Mars would be the lack of gravity. He says that a bottle of Budweiser would have a higher pressure when opened on the Red Planet. Besides the whole messy affair, beer production on Mars would also require large quantities of water, which the planet is not known to possess.

Image Source: WikipediaCommons

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