Top 5 best video conferencing services of 2017


Video is a great way to enhance communications across a business with colleagues and clients. And adopting more videoconferencing can save your business money. According to research from LyteSpark, businesses across the UK could save (on average) £27,000 per year (around $33,000, AU$43,000) on business trips.

Today there are a raft of videoconferencing applications to choose from. Gone are the days when conference calls needed complex dial-up procedures and login numbers. 

In this guide we’ve chosen five of the best videoconferencing services that offer a range of features, from fast start to enterprise applications that enable you to hold large meetings from dedicated conferencing rooms. No matter what your needs or your budget, you can start using videoconferencing today.

  • You might also want to read our article on buying videoconferencing technology

Anyone who has used the consumer version of Skype will feel right at home with Skype for Business. As a replacement for Microsoft’s Lync, the videoconferencing application is pitched at Office 365 users. Being able to jump onto a video call with clients or colleagues from within Outlook makes the whole experience seamless.

As a meeting tool it offers the ability to use a digital whiteboard and also access standard Microsoft Office documents. And if you need enterprise-level SharePoint and Exchange support, this is readily available.

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The core aim of LyteSpark is to remove the complexity of hosting a videoconference. Completely hosted, there is no need to download and install any specialist apps, or circulate dial-in numbers. Simply give your ‘room’ a name and you are instantly ready to invite colleagues or clients into your conference.

The ability to open and create new Microsoft Office documents on the fly makes this system effortless to use. And if your business has adopted Slack as its comms tool, the integration with LyteSpark will add video as a rich communications channel.

As one of the leaders in videoconferencing, WebEx is aimed at larger businesses even though it has a free plan that enables just two people to connect for free. The WebEx Meeting Centre is infinitely more useful, as you can set up personalised videoconferencing rooms.

The application offers VoIP audio and integration with MS Outlook on Windows or Mac platforms. If you are new to videoconferencing and VoIP for that matter, beginning with WebEx and then graduating to WebEx Meetings, and subsequently onto WebEx Meeting Centre is a logical progression.

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As part of the GoTo suite of applications that includes GoToWebinar and GoToTraining, the meeting component offers easy switching between the types of meeting you want to hold. If you have experience of any of the other products in the suite, adding video is a breeze and requires a very shallow learning curve.

With desktop and mobile equally supported and integration with standard office applications, GoToMeeting is a middleweight videoconferencing service that small businesses in particular will find a great boon to their communications across teams and with clients and customers.

All of the latest videoconferencing applications strive to remove any technical hurdles that might trip up the user. Not having to install apps or plugins, or remember dial-in codes and phone numbers is what makes a powerful and attractive way to get into videoconferencing for the first time.

You can try the system out with ten other people for free before opting for a premium service. It’s also the ability to share documents (including Evernote) that makes this offering a very practical way into videoconferencing for smaller businesses in particular.