Remember those books from years ago that let you decide how the story would unfold, usually by deciding whether to ‘go through a dark woods’ or ‘take the nice bright road over there’ style of story telling.
Well, today Netflix is launching interactive programming aimed at children initially. The first shows are Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile.
Product Innovation director Carla Fisher:
“Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work,” “The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities.”
“The children’s programming space was a natural place for us to start since kids are eager to ‘play’ with their favorite characters and already inclined to tap, touch and swipe at screens,” Fisher said. “It’s really about finding the right stories — and storytellers — that can tell these complex narratives and bring them to life in a compelling way.”
Kids will be able to use the remote to decide how the story should go. It all looks pretty cool and should entertain the little ones. New updates to Netflix apps on Android and iOS are expected to roll out over today but expect apps on TV sets like LG which runs WebOS to take a little bit longer to update.
Netflix launches interactive shows from today was originally published in Ireland’s Technology Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.