In recent years, social media platforms have become increasingly focused on authenticity, says a new interview by tech entrepreneur and writer Andrew J. Chapin. The focus of Chapin’s assertion is that users are now able to easily detect fake news and fake accounts, something that has been an issue for a decade or longer but has recently taken on a new life and is more prevalent than ever before. As a result, users are prioritizing consumption of social media that cannot easily be faked, such as video streaming and podcasting.
One of the biggest benefits of video streaming and podcasting is the ability to provide a more authentic experience for users. This is because with video streaming, users are not only able to see the person behind the content, but they are also able to hear their voice and pick up on nonverbal cues, which creates a deeper sense of connection and trust. Additionally, video streaming often involves live or unedited content, which can feel more spontaneous and real than carefully curated social media posts. Similarly, podcasting allows users to listen to unscripted conversations, which can feel more genuine and authentic than edited or scripted content. Podcasts often feature guests who bring their own unique perspectives and experiences to the conversation, which can make the content feel more relatable and engaging for listeners. Overall, video streaming and podcasting provide a more immersive and authentic experience for users, helping to build deeper connections and trust between content creators and consumers. This trend is informing Chapin’s recent move into a rich media format himself as he prepares to launch the forthcoming Small Business World Tour podcast. The Small Business World Tour podcast is centered on a mission to share great small business stories from around the world. Chapin says they are currently building the list of companies that will comprise the first “tour,” or season, which he expects to debut in the late-summer or early-fall. He expects to announce the Small Business World Tour schedule this summer.
Artificial intelligence (AI) is also being used on the prevention side by social media platforms and has had a significant impact on the rise of authenticity in social media. With the widespread prevalence of fake news and fake accounts, AI is being used by many platforms to identify and remove these problems. This helps to create a more trustworthy environment for users by ensuring that the content they are consuming is legitimate and authentic. In addition, AI is being used to personalize content for users, which can help to create a more authentic experience by tailoring the content to the user’s individual interests and preferences. This personalization can make the user feel like the content is being created just for them, increasing their sense of connection to the content and the content creator. Furthermore, AI can help to identify patterns in user behavior, which can help content creators to better understand their audience and create more relevant and engaging content. By leveraging the power of AI, social media platforms are able to provide a more authentic and personalized experience for users that is tailored to their individual needs and interests. As AI continues to evolve, we can expect to see even more emphasis on authenticity and personalization in social media, leading to deeper and more meaningful connections between content creators and consumers.
Overall, the rise of authenticity in social media is a positive trend. Users are able to connect with each other in more meaningful ways, and platforms are becoming more trustworthy and reliable. As artificial intelligence continues to evolve, we can expect to see even more emphasis on authenticity and transparency in social media.