Search engine optimization or SEO has become indispensable for digital marketing, primarily as many businesses and consumers have relied on remote methods due to the COVID-19 pandemic. With this increased reliance on remote methods, there has been an increase in mobile device and internet use among many people.
Online visibility has become more critical for businesses in this landscape as it helps increase the likelihood of generating leads and directs consumers to conversion. Companies with websites are more likely to grow faster than those not on the internet.
However, managing an SEO campaign geared towards increasing one’s online presence can be difficult and time-consuming. Managing an effective SEO campaign also requires using the right tools and implementing proper techniques. Due to this, many companies opt for outsourcing or SEO reseller. It has seen a dramatic rise over the years, and during the pandemic, it saw a further surge as an online search term.
Even though many other digital marketing strategies are on the rise amid the economic impact of the pandemic, many are still wondering whether outsourcing a white label SEO reseller is still worth it in the long run.
Outsourcing SEO is considered a cost-effective option. Many companies outsource their SEO primarily because of its cost-effectiveness, as the average annual cost of hiring in-house SEO experts can amount to $90,154. When it comes to outsourcing SEO, it can be a viable option, especially for small businesses with a limited budget or difficulty financing because of the pandemic’s economic impact.
Outsourced SEO also helps in saving time. Building an in-house SEO team involves an investment of time to find suitable candidates and train them to run an effective SEO campaign. However, with the help of outsourcing SEO to a competent digital marketing agency, it allows enterprises to allocate their time to more essential business operations.
Additionally, the time saved with the help of outsourcing SEO is directly related to the money saved. Spending less time and money on complex SEO activities by letting an external SEO team handle them means that the business can save more money.
Outsourcing SEO also offers easy access to powerful tools and professional services that can be instrumental in SEO campaigns. Having an effective SEO requires the mastery of many innovative tools that can be costly and take a long time to grasp fully.
SEO also requires a solid and robust link-building network and high-quality content to achieve excellent and desirable results. It can be daunting for enterprises to manage an SEO campaign alone with these many things to consider. It can also be detrimental to their growth if inexperienced staff members perform these SEO tasks, which is why it is an option to enlist the help of trusted and skilled professionals with sufficient knowledge and experience in SEO.
Many enterprises have begun to outsource their SEO campaigns to help execute a data-driven and comprehensive SEO campaign. These different benefits of outsourcing SEO prove that it is still relevant amid the changes that occurred during the COVID-19 pandemic.
If you are interested in SEO, you can learn more about the reasons for considering outsourcing SEO in 2022 in this infographic from White Label SEO Agency.