First, clearly define the purpose of your Discord server. Whether it’s for gaming, professional networking, hobbyist groups, or fan communities, having a well-articulated mission and theme attracts like-minded individuals. Ensure your server description, rules, and channels reflect this purpose, making it easy for potential members to understand what your community is about and how they can contribute.

Next, create an inviting atmosphere. A welcoming server starts with a friendly greeting message and an easy onboarding process. Set up a welcome channel with automated messages that greet new members, explain the server’s purpose, and guide them on how to get started. Consider using bots to automate these processes and ensure new members feel acknowledged and informed from the moment they join.

Content is king in building an Discord members active community. Regularly update your server with relevant and engaging content. This could include news updates, event announcements, discussion topics, or exclusive content that members can’t find elsewhere. Hosting regular events like game nights, Q&A sessions, or workshops can also keep members engaged and provide opportunities for new members to join.

Leverage social media and other platforms to promote your Discord server. Share your server link in related online communities, forums, and social media groups where your target audience is active. Collaborate with influencers or other community leaders to reach a broader audience. Additionally, using Discord’s Server Discovery feature can make your server visible to users searching for new communities to join.

Active moderation and community management are crucial. Ensure that your server is a safe and respectful place for all members. Enforce rules consistently and fairly, and be responsive to member feedback. Having a team of dedicated moderators can help manage the server effectively and maintain a positive environment.

Engage with your members regularly. Active participation from the server owner and moderators sets the tone for the community. Respond to messages, participate in discussions, and show appreciation for member contributions. Encouraging member-led initiatives, such as letting them host events or create content, can also increase engagement and foster a sense of ownership among members.

Finally, reward and recognize active members. Implement a leveling system or offer special roles and privileges to those who contribute significantly to the community. Publicly acknowledging members’ efforts can boost morale and encourage others to be more active.

In summary, increasing Discord members and building a thriving community involves a combination of clear purpose, welcoming atmosphere, engaging content, effective promotion, active moderation, and member recognition. By focusing on these elements, you can create a dynamic and growing community that attracts and retains members.

More people are watching video content and, with the rise of social platforms like Tik Tok, the art of capturing a whole message in a visual moment is becoming more and more appreciated.

Consumers are finding video content is more memorable and brands are seeing more engagement from this popular form of marketing communication.

Whether you are advertising, promoting, or simply telling your brand’s story, a video marketing strategy is a great way of increasing conversion and exposure.

And if you’re making your own content, here are 7 tips for the best video post production results to create engaging professional video.

1. Make sure your pre-production and production processes are sound

Mapping out what you are going to produce with a storyboard, scouting your locations, prepping your talent (host, presenter, interview subjects) and knowing what B-Roll footage you might need are a great way to ensure you are organised for a productive and effective production. During production, working with great lighting, using the rule of thirds and making sure your sound is set up well will all aid in making your film production look and feel professional.

2. During production, shoot multiple takes

When you get to post production, you have far more to work with if you’ve shot multiple takes. Presuming you have set up well in pre-production, you should have mapped out all you need, but it doesn’t hurt to have more footage to work with in post production.

3. Get the best editing software

If you’re not sure what editing software you should be using, speak with some experts in the field and see what they use. The better your editing software, the more pain free your editing experience will be in post production.

4. Clean up your clips

Before you upload everything into your editing software, tidy up your rough cuts. By trimming the clips before importing them into your editing program, you will save time and effort editing each rough cut on the go and your editing process will run a lot more smoothly.

5. Go easy on the effects

For marketing videos, less is more, so don’t go too over the top with transitions and effects. Simple cross fades will do the job nicely, because you don’t want to detract from your content and messaging. We’ve all seen content where the zooming makes us dizzy and the transitions are a little cheesy. Keep it simple, straightforward and engaging.

6. Get more good software

Adelaide post production teams use a variety of different software for their editing, so you’ll find there’s no hard and fast rule for which brand to get, but using a program that makes your job easier is always a good plan. However, this is where that excess footage you took in production might come in handy, because you can’t fix everything in post production, like lighting and contrast so you might need to call on some of your other footage.

7. Music is key

It is crucial to choose music that enhances your message, rather than drowns it out. This is also not necessarily the time to play with juxtapositioning. Choose music that is appropriate, complements the messaging and is reasonably unobtrusive. Most importantly, check the rights and make sure you aren’t infringing on copyright, and that you are paying the artists who created the music.

With these tips in mind, you should be on your way to creating some great content for your brand, but of course, the best way to create excellent content is to hire an end to end content creation company, particularly for post production services.

In Adelaide, video post production experts Beyond Content can help you to bring your brand to life through television or cinema commercials, brand films, social and online content, animation, digital content and still photography.