“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” – Brian Solis

In 2020, it is impossible for any business to thrive without marking their online presence through effective digital marketing strategies.

Here are the top 5 strategies that might help your company to make its digital footprints more pronounced than before!

#1 Chatbots are the new customer service platform

Chatbots are virtual concierges that use AI software to communicate with customers, assisting them to resolve issues and queries. Over time, chatbots collect insightful data and information about the client base, which ultimately contributes towards constantly improving services towards customer satisfaction.

In 2020, 85{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of customer service is expected to be supported by chatbots because,

• Instant replies
• 24-hour service
• No need for breaks or vacations
• Never cranky or moody

#2 Omnichannel Marketing is the new digital giant

Omnichannel marketing refers to sending a cohesive and consistent brand message across multiple platforms like – emails, social media platforms, websites, and apps. Research shows that brands that use multichannel marketing draw over 4x more customers than those who use a single channel marketing strategy.

With the boost in AI technology, companies have the benefit of understanding consumer behavior better to offer them more personalized user experience customized across all the platforms.

#3 Contextual Content matters over SEO Content

While content is still the king, Google’s 2019 BERT update demands a more sophisticated understanding of online content that is tailored for the target audience and uses more organic search lingos. Instead of following SEO trends, companies must

• Incorporate useful links
• Develop well-written content that fits the context
• Emphasize more on visual content

#4 Interact with consumers, turn them to customers

In this era of personalized services, it has become imperative to engage users through interactive content. 93{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of marketers have confessed that polls and quizzes, click-ons, or swiping, augmented reality ads are more efficient at educating the buyers.

More and more consumers are looking forward to immersive, fun, and creative content that makes them feel more connected with the brands!

#5 Go live with your videos

Study shows that people spend 3x more time watching live videos than prerecord ones.

This is mainly because a live video offers more user engagement and relativity as viewers feel they are a “part of the brand,” leading them to be active users than passive watchers.

Dropping some new information that your company has dug up or educated the audience about a new product through that video is a demonstrated way of increasing traction to your brand’s online profile.

PS – The videos must be kept short as they are 68 more successful over infographics, sales calls, website blogs, or posts.

Go digital or go home

The 2020 tech-savvy consumer base wants new and exciting ways to connect with brands. With the widespread use of AI, Voice search integration, and interactive content for catering to such user experience, your business has to either go digital or go home.

Consider if you have no audio since sometimes you won’t

The majority of the social media feeds are auto-played without sound that may be suitable for the audience; however, infuriating for the marketers. So if you observe it strictly, you will have lesser opportunities to grab the attention of the viewers and lower time to do it. Not similar to the landing pages social media and the YouTube whiteboard animation even doesn’t require to switch the tabs all are just scrolling down.

Hence you should not depend on the flashy background music and excellent narration to engage audiences, instead use all the opportunities in your power to make your visuals engaging enough. On average, you have not more than 10 seconds to catch the viewers on social media, and the opportunity may be of 3 to 6 seconds to make sure that every moment is well organized. The best part is the whiteboard videos can standout on social media you need to focus more on the opener.

Keep a focus on entertainment and emotional connection

The YouTube whiteboard animations and on other platforms of social media the videos are continually struggling for attention. With lesser exceptions, the customers might not see them with isolations but with many other distractions. Well, that’s the reality, and you have to face that some other video content or any other entertaining aspect can catch the attention of your viewers so your whiteboard video should be one of them.

The emotional script has an equal share and engagement of the content, and that’s the reason you must create a video that leaves people emotionally touched. You can do it by;

• Amuse people with humor
• Leave them amazed with a point of consideration that they have never thought of
• Or make them keen to learn more of the subject

Some might even say that provoking the anger or conflict of many individuals is also a key to enhancing engagement and attracting the traffics and shares. Well, I suggest staying ethical as well as positive.

Remodel your animations for social media

As much as you love making use of whiteboard video for social media, it’s also a fact that it’s heavy on your pocket.  Often the ROI makes it worthy social videos might not have the same potential of earning. Irrespective of how great and profitable business you must create the whiteboard animations to market through social media. To keep your budgets controlled, you can remodel the animation in one of the two ways;

Create a social media compatible version of the whiteboard video by minimizing them to 90 seconds, consider it as a trailer or highlight. Take essential points from your main video and transform it into whiteboard video. It might involve scripting and animating to create a video that can be broken down without harming the message.

Keep it as brief as possible

When people say what should be the length of the whiteboard animation, most will mean as long as you deliver your message ultimately. But if you consider it wisely most of the audiences are turned down as soon as they see the video is a minute long, and when it comes to social media it’s a bitter reality. If you are planning to share a whiteboard video on Facebook, Twitter or YouTube, install or, anywhere it should be as short as you can make it without harming much of your message. If you follow the simple rule of thumb.

15 seconds are the best 30 seconds are still good, 90 seconds involves luck and 1 minute is just ok

Well, it doesn’t mean that longer videos have no place on social media, under any case. Sometimes, it’s appropriate, mainly when there is no means to shorten your message in a 30-second video. However, if you are still posting longer videos on social media and your results are going down, don’t be surprised then.

Walking an extra mile what else you can do?

Making use of the whiteboard animated video for social media one of the many options you can work with. It’s quite a flexible tool that can assist you in tackling every business challenge from hiring the employee to training and selling and much more. The challenge is there a huge list of tactics and strategies that one might be using how you will decide where to invest your efficacies is your choice?