You can use SEO i.e. Optimize your website to rank higher up on the search engines (Google, Yahoo, Bing, etc). Search engine optimization is always one of the more straight forward methods when it comes to driving traffic to your new website and/or any other websites that you own.
For many years for some webmasters and website owners who are running their own businesses, SEO has been the bread and butter traffic generator.
Many people including even many outsiders would vaguely tell you just do SEO for your own site and you will save many expenses. The concept is true. But there is an exception. The thing is that it takes quite some time to become good at it and do proper SEO as there is a learning curve to it.
The best is to learn from one or a few of the experts who have been doing SEO well over and over. But most business owners do not really invest the time and money to learn from the best.
When your website is receiving consistent and a certain amount of organic search traffic, it most probably means your business has room to expand through a different traffic channel. At this stage, you may consider buying paid search ad traffic from Google and then Bing.
Without proper Google Ads optimization when you start running your first ad campaign, it is hard and you would have wasted much advertising budget. Fortunately for many website owners, Google provides many online tutorials and video mini-courses for whoever new to Google Ads to learn.
Even with the tutorials placing right in front of you, you will still need to actually do the practical work of managing a Google paid search account day in day out. This is the only way for you to learn and grow your experience as a paid search expert.
For a quick start, consider the following steps to set up your first Google Ads campaigns.
First, determine the number of products you are going to promote through Google Ads. Basically, each product type should be placed in a single campaign. When you have 4 categories of products, then you should create four campaigns. Now set up a daily maximum budget for each of your campaigns that you are comfortable with or makes sense.
Make sure you first go through thorough keyword research using your Google account’s built-in keyword tool. Or you can use one of the paid keyword tools. For a single product, usually, the keyword tool may come up with at least 3 to 20 suitable keywords. Upload all the suitable keywords into the ad groups under the corresponding campaign. Also, use keyword match types appropriately.
In the early stage when you are still unable to control your optimization very well, you should extract and review reports on a daily basis. Even after the first day of spending, you may have to start adjusting some of the keyword CPC (or bids) according to the performance of the keywords.