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How to Deal With Negative Opinion on Social Media

Every kind of business has to experience negative feedback once in a while. How it is handled determines whether you have added a new consumer or driven away the potential sale opportunity.

To satisfy a consumer business have to go an extra mile. Negative can be transformed into positive. Here are tips to handle negative feedback swiftly and properly. This will help to keep consumers happy and return for more.

Tips to cope with negative comments

Professionally resolve the comment –

Negative feedback fall in one of these four categories misunderstanding, business error, spam or negative comment. You have to identify the category first and create a positive solution to address it directly.

Avoid being defensive –

Never allow a negative comment to dominate you or the business. When handling it avoid being defensive. Defensive response can rapidly escalate this issue. It is wise to accept it politely and genuinely listen to the complaint.

Accept the mistake –

In case, it is business error accept it, don’t hide it. Never try to delete or ignore the negative feedback. Mistakes occur, but it is human. The best way to handle them is to face them directly, but first identify the complaint, apologize publicly and remove the conversation from social media page.

Offer an incentive –

If the person is not satisfied with your clarification, try offering a discount or free business service to cool this situation. Hopefully, the complainer can be converted to a happy consumer.

Ask for clarification –

If the negative feedback is not a business error, but a misunderstanding, you will still have to handle the comment. Ask the complainer for a positive resolution. If the consumer is not happy with any suggested resolutions, make an apology and propose a refund.

Handle the spam –

Sometimes, the negative testimonial is not genuine. It is an attempt to damage your brand reputation. This must be handled just like a real complaint. Make an apology for the identified mistake and remove the conversation offline.

Be aware of what is being said –

It does not matter, if your business has no committed social media presence. However, what people say about your product or services on other review websites is necessary. You can attain this by plugging your business name into Google. To keep on top of negative feedback set alerts with online tools.

Why Does Your Business Need SEO Service

If you’ve a business, you should have a website, and if you’ve a website, you would need to expand your business online. Internet provides you with countless opportunities to expand your business. However, if you want to stand out in the crowd, you need a proper marketing strategy in place. When we speak about Internet marketing, SEO comes into the main picture.

Following are a few reasons why your business really needs an expert SEO service:

Search Engines Influence a Big Chunk of Businesses Online

It is estimated that, the renowned search engines such as Google and Yahoo tend to influence almost 88{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of businesses or customers online. Furthermore, 80{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of the online customer type search keywords in these search engines, and they’ll find you or your competitor. If your website is not ranked on the first couple of pages, you are going to lose over 50{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of the traffic and potential customers. So, if you’re looking to grow your business online, you will have to look for a professional SEO service to get going.

Google Constantly Redefines Search

Powerful search engine knowledge is important to increase your online sales. If you want a continuous growth in your website and business, you need to keep constantly updated with latest search engine advancements and algorithms. Search engines keep their algorithms updating to stop abuse and spam. Each search engines have different set of rules, processes, and algorithms fro ranking the sites. A professional SEO agent understands this process and helps your business to rank as per the search engine criterion.

Content Marketing Is Important Too!

Well, you may have a good looking website, with extremely great content, but what if no one is going to find it? Yes, with great quality content, you also need a powerful content marketing plan. You need to keep your eye on competitor’s referral traffic, traffic sources, social traffic and many more things for a perfect content marketing.

In a nutshell, SEO is an important factor of online business. It helps you grow your business online in a perfect way. With a professional SEO service, you can improve your business in almost endless ways.

Topmost Reasons Why You Need SEO

Search engine optimization services are suitable for different types of online businesses. Read on to know why this service is so powerful. You have to understand that SEO is an efficient investment. It will surely give you high returns in the future. It will lift your rank on popular search engines.

How will this service help you to expand your business?

It is crucial for marketing and expands your business. SEO helps you to boost the customer base. However, this strategy alone will not create wonders. In order to popularize your business, you could combine other useful strategies like social networking and advertising. These strategies will help you to reinforce and implement new ideas and grow your business exponentially.

Tips to choose the right company for your business

You have to choose the right SEO Company. You will come across both the most expensive and the cheapest companies online. However, you do not have to choose a particular company only because it is cheap. You must learn about different features and functions of these firms before proceeding ahead.

You could see how much time a company will take to reach your goals. If the company is really expensive, but helps you to achieve target in half of the time, it is a good option to invest. If possible, you must perform an efficient SEO analysis.

Common misconceptions about search engine optimization

Before you proceed ahead, you have to get away with misconceptions and myths about SEO. Many business owners believe that SEO goals are far more important than the business goals. However, this is not true. Few users believe that search engine optimization never integrate different parts of enterprises. They prefer to exist in vacuum.

There is a misconception that, you could leave SEO services to the developers to manage. However, you cannot trust them blindly. It is important to get involved in all the processes to yield best results. Some businessmen often say that you could carry all the activities related to SEO without the need for a supervisor. You surely need a coordinator, who could manage all the activities well.

10 Approving Reasons Why You Should Buy the Apple Macbook Air 13 Inch

While the market is inundated with a spree of laptops in all sizes, shapes, and prices, Apple presents the new MacBook Air 13 inch, which has all required features to make it an ideal notebook. There are ample reasons why you should invest in the new Apple MacBook Air 13 inch laptop. We give you 10.

10 Reasons for buying Apple MacBook Air 

  • Endowed by Apple, the product is a must-buy. Why? Since Apple is known for its near-perfect combo of comfort, design, endurance, and performance; you can definitely count on its product.
  • This MacBook Air has an unmatched design in its aluminum unibody design. Besides, the amazing combination of portability and strong build quality of the laptop makes it stand out. It weighs a mere 3 pounds.
  • There is an SD slot on the right side of the 13-inch MacBook Air. Along with this laptop, you will find two USB 3.0 ports and also a Thunderbolt port to ensure higher-speed peripherals. Its retina display is 2560 x 1600 p allowing bright pictures and also wide viewing angles.

  • Apple continues to outclass the stiff competition from its rivals when it comes to creating a classic looking and functioning keyboard. It is quite a little difficult to fit in a comfortable keyboard into any 0.68-inch profile, but Apple has proved it successfully.
  • This Apple MacBook has crazy-long battery life. In an experiment, the Mac lasted for an epic 12 hours 20 minutes for web surfing on Wi-Fi.
  • The MacBook is very much fast and also responsive. The system packs up a stupendous combo of 1.4 GHz Intel Core i5processor, 128 GB of zippy flash storage and 4GB of RAM.
  • The webcam camera is really good and has a FaceTime camera that is able to deliver an unsurpassed quality picture that the majority of other laptops in the market. Expect accurate and warm colors.
  • It has the latest 802.11ac technology; the system has a high wi-fi speed. Connect it to the 802.11ac base station, such as, AirPort Time Capsule and AirPort Capsule that will aid you to experience wireless performance as much as 3x times faster.
  • You will find all the above qualities at just a reasonable price of $999.
  • The Flash storage in it is 17x faster than the 5400 rpm notebook hard drive.

Thus, with so many reasons this MacBook Air is a sure call.

An Ultimate Guide to Track Your Valuable Devices That Are Stolen

Do you want to find out your stolen smartphone, tablet, or laptop? Generally, the lost device can be properly taken care of by your insurance, but how can you protect those private data of yours residing in your stolen device?

So, here are some wonderful ways to track your device in the most efficient ways. Read on to wipe your missing device.

Where is your device located?

Devices with the GPS feature tend to be more beneficial to track the location. However, you can get accurate places without even the GPS feature. How? Well, with the help of Wi-Fi chip, you can locate devices without having GPS equipped in them.

Google’s geo-location specifically works by gathering the data by its Street view cars including the particular geographical place of its wireless base-stations. By effective comparison of the base stations visible to your device with the help of the Google’s data, you can estimate the location.

However, in case of less wireless networks, its reliability may decrease. Here comes another option of using the IP address of your device. Nevertheless, it may be possible that the same IP address will be located up to several miles across the specific area. So, it can point out to just the starting point of the area, which makes recovering your kit a difficult task.

Tracking your Device without any professional or chargeable service

There is much efficient software available in the market to locate your stolen device. For instance, LoJack and Prey are two among a variety of software packages available in the market.

With the help of such software, you can get the location in longitude as well as latitude that can point out the location of your laptop along with capturing a few images. You can even get a screen capture of the activities going on with your laptop at the particular time. Plus, the second shot is the one that is quietly captured by the laptop’s webcam.

It gives you a chance of identifying the intruder and informing it to the police. Some software even allows tracking two or ten devices simultaneously.

To conclude, there are several ways to track your device and preventing the intruder from getting access to your private data. So, opt for such software now to prevent your device from any undesirable consequence.

Be Safe and Secure Online With the Help of These Effective and Wonderful Tips

Technology and security go hand in hand these days. One cannot think of getting huge benefits from it without taking effective security measures. With the advancement of online technologies and services, there has been a drastic increase in cybercrimes too.

So, how can you protect your online data being tampered by any hacker? How can you avoid security issues online? Read on to get effective tips about being safe online.

Get all the updated versions installed

This can be the simplest yet efficient measure to take if you really want to get protection online. Yeah, from operating system to all the software, all you need to do is to update them to the latest versions.

In this way, you are not only getting advanced security updates of the software, but also providing a smooth platform for all the system to run. Just be sure to apply all of the most recent settings by restarting your laptop or computer once the updates are done.

Strong and complex passwords

It is generally a good practice to create strong and long passwords for your online accounts. It can include symbols, numbers, or letters. Longer and difficult passwords can be more secure and can avoid any kind of basic online attack.

You should select unique and distinct passwords, especially while creating any finance related account online. Avoid creating similar passwords for more than one site. If you find it difficult to remember all the different passwords, you can take the help from online password manager.

Be a bit careful while using Wi-Fi Hotspots

Many of you people would go crazy if you find a free Wi-Fi hotspot, right? However, before connecting to it, ensure that it is SSID or network name comes from a legal service. Be wary of connecting to random or unsecured networks.

However, if you have no option other than to connect to such a network, then using a Virtual Public Network (VPN) can be the best idea to route and filter all your activities via secure and private network. In addition, there are also numerous apps available in the market that can set up your VPN automatically.

To conclude, never take online security for granted. There is always someone, who is waiting to get access to your personal information online. So, stay alert and follow the above tips to protect yourself online.