Common Errors That Newbie Instagram Influencers Tend to Make When Promoting E-Commerce Sales for Brands

Influencer marketing is the in-thing for brands vying to cut through the clutter on social media and grow their follower base quickly. According to https://www.forbes.com, while the really big influencers can only be afforded by the established brands, influencers with a relatively smaller number of followers on Instagram too are being engaged by brands due to their high rates of engagement. If you intend to monetize your follower base on Instagram, it is vital that you avoid certain common mistakes that will tend to reduce the number of your followers and consequently your appeal to brands looking to increase their follower base. Some examples:

Posting Low-Quality Photos

Instagram users are extremely discerning and want their experience to be top-class, hence, it is mandatory for influencers to post very high-quality images and photos to attract, impress, and engage the largest number of followers. Ensure that the photos you shoot have lots of human interest, and look as attractive as possible. If it is necessary, use one of the many editing tools to enhance the impact of the photo.

Poor Usage of Hashtags

In Instagram, hashtags play a very important role in post promotion and information search. While technically, you are allowed a maximum of 30 hashtags per post, you should ideally restrict yourself to using 7-10 posts at the maximum. Remember to discuss with the brand, the ideal hashtags formulation to take care of both the needs of brand promotion and the interests of your followers. Do not deviate too much from your normal hashtag policy in the interest of brand promotion as that could easily alienate Instagram followers.

Not Complying With FTC Guidelines

Influencers promoting brands are required by the US Federal Trade Commission (FTC) to share posts only after declaring it that they are sponsored or paid for. It is very important for influencers to be familiar with the legalities and declare their affiliations and endorsements. This can be done very easily by adding a hashtag like #Sponsored to your image caption. Failure to comply with the FTC regulations can mean severe penalties and liabilities for both the influencer and the brand.

Not Posting Relevant Content

To retain the interest of your followers, you need to post content that they will find interesting and informative. As an influencer, you will need to cultivate your own brand personality so that your followers can identify with you. You can do this by consistently posting on subjects on which you are an expert so that your account will also reflect this domain expertise. Posting content that does not fit in with the expectations of your followers can confuse them and erode your follower base.

Conclusion

Influencer marketing on Instagram is still a relatively new concept, which means that there is still a lot of time and opportunity for new influencers to chalk out their promotional strategy and how they would like to associate with brands. While brands will conduct their own research regarding the influencers they would like to engage, it is also equally important for influencers to decide on the sort of brands that they would like to promote so that their follower base increases along with their influence.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of Instagram followers for her postings.

10 Reasons Why You Should Invest In Facebook Advertising

Facebook is the new trend creating a lot of buzz ever since it came into being. One of the biggest endeavors is to invest in Facebook advertising so as to click with deluge of customers for enhanced profit.

Here, we provide you top 10 reasons why small investors should opt for Facebook advertising.

The 10 reasons for investing in Facebook advertising

  1. Research shows that Facebook is one of the most popular mediums that have a record of 1.2 billion registered users. Indeed, the company is also concentrating on layers of storefronts, payment services and money transfer; the platform is indeed adding great commercial advantage to businessmen like you.
  1. Facebook was surprisingly and hugely profitable in 2014 since the social medium generated $900 million in its free cash flow, which represented 36{49f263cb6e578af9e50f209d05250f07326204f161d107dfbb409073c2ea4d01} of FCN margin. Also, its recent endeavors such as buying Instagram at $1 billion and paying $19 billion for Whatsapp, the messaging app. This has helped many investors to propagate their products through many channels by means of Facebook.
  1. Facebook has become a success on mobile phones and other electronic devices thus making it accessible for people in large volume. Thus, the more exposure it has on various devices, the number of investors will appear on the platform. Facebook is also releasing Facebook Audience Network and also the other Website Custom Audiences targeting tools for advertisers.
  1. With Facebook you can target location wise areas, hence if you have a particular locality or city in mind that is within 50 miles of your business you can go for it with the Facebook format.
  1. You will find a category names’ Broad categories’ with which you are able to target people who share the same interests. In this way you can bring like-minded people with your business ads.

  1. Check out the precise interests of customers. Before placing any advertisement on Facebook, you can check out the interests. For instance, if you are running a business on organic pet food then you are most likely to target only those people who have clicked on ‘like’ of animal-related pages, whole foods, etc.
  1. Facebook allows you to place add as per gender. This means that when you are promoting a women’s clothing brand or make-up brand then you will only go by this category instead of targeting unwanted groups including 60 year old men.
  1. Suppose you have a business making children’s products. Yet again, each product aims certain age group, suppose 2-3 years old or 5-6 years old, etc. In that case while creating the advertisement you have to mention the age in the set up.
  2. With the connection option, you can choose to show your advertisement to all people. Even if those people who are not connected to your page can see your ads through the ‘Advanced Connection’ option.
  3. ‘Friends of Connections’ is a great feature when it comes to recommendation. Suppose a person connected to your page has bought your products, but friends of that person who are not connected to your page will be recommended for the advertisement.

Thus, with an array of set ups and features Facebook serves as a great way for investors in putting their advertisements for creating profit.

10 Snapchat Tips and Tricks

Snapchat has been a pretty popular platform for online video messaging since 2011. With time its popularity and reach has extended enormously and presently there is hardly any smartphone user who has not experienced it. This article will offer 10 useful Snapchat tips to make this amazing tool even more amazing.

1. Draw with different colors

You can draw on any of our snap you are about to send in different colors simply by holding down your finger and sliding on the screen. Sliding to a different location enables you to draw with different colors.

2. Edit pictures with filters

Now you can use filters on your taken snaps to improve their quality. Go to the settings and then to Manage option and select the Smart Filters and Visual Filters. This will give you many options to filter and edit your images.

3. Set the font size of your caption

Go to Manage from Settings and enable the special text option. Now after you have entered the caption for a picture tap the T button and the large font effect will be activated.

4. Replay the snap

The latest Replay option introduced into the Snapchat allows you to view the same snap twice. However, it is restricted to 1 snap a day.

5. Skip the snap

Want to skip through the long uploads? Just tap a snap with your finger twice and it will be skipped to present the next one.

6. Quick Camera flip

You can easily change between the back and the front camera by double tapping on the screen while looking through the viewfinder before taking a snap. This can come very handy while submitting multiple snaps quickly.

7. Unlink your phone number

You can unlink your mobile number from your username by going to the settings and then opting for the Mobile number tab. You just need to uncheck the box beside the “Link user name to mobile number” to delete your phone number from snapchat.

8. Removing people from the best friends list

The easiest way to remove people from the best friends list is to block them on Snapchat; this will remove their names and contacts from everywhere in the snapchat. Now, even after you unblock them, they will not appear anywhere in your list.

9. Deleting snaps from your story

You can delete snaps even before they are automatically erased by snapchat by going to your “My Friends” view and tapping the settings wheel on each snap.

10. Increasing your snapchat score

The Snapchat score is determined by the activity of users on Snapchat. To quickly increase the score the user needs to send snaps to everyone in their friends list and open every snap received.

The 10 Tips and tricks mentioned above are sure to make your Snapchat experience even more enjoyable.

How Publishers Will Be Benefited From Facebook Tie Up

Facebook has been abuzz since its inception with lots of features and options opening umpteen possibilities for customers, business owners, media publishers, users and so on. Years have passed and this social networking site seems to be gaining speed with each counting day. Largely, small business owners are earning huge in revenues using Facebook as a weapon of transaction. The media realm is no exception since many media companies are taking the social medium in account for publishing content directly. No wonder, many publishers have benefited immensely from Facebook tie up, a discussion of which has been provided below.

How Publishers are gaining from Facebook tie up- An Insight

  • Publishers have wild chance to benefit profoundly from Facebook tie ups. Recently, Facebook got tied up with nine news publishers. Together, they have launched ‘Instant Articles’ which will allow publishers to gets all their published articles posted directly on Facebook’s mobile news feed. As a result, published content of media companies will get more exposure than is being expected.

  • The biggest advantage of Instant Articles is that it is able to load content 10 times faster compared to the standard web articles for mobiles. Hence, it indicates the fact that this new idea of Facebook tie up will welcome sea changes to revenue earnings of media companies since their published content will have more viewers and enhanced popularity.
  • Yet again, Instant Articles is capable of delivering interactive and fast articles while retaining the control of business models and content at the same time.
  • Hear this out! With ‘Instant Articles’ as being launched with tie up with Facebook, new publishers follow two varying methods of earning revenues. They can either embed advertisements or sell advertisements via articles and keep the whole of the revenue or allow Facebook to accomplish this task and share revenue with the social networking site.
  • Also, news companies can hugely rely on Facebook owing to many reasons. While a number of reasons have been mentioned above, the one that is most important is that the social networking site can allow news companies to track traffic and data via analytics tools and comScore. Through this process, new companies can now have a methodological way of maintaining and earning revenues and keep track of the influx of traffic. This will lead to further research as to how they can enhance traffic to sites and catapult revenue.

Thus, publishers or news companies can now work out the above procedures to benefit from Facebook tie up.

How to Boost Your Social Media Presence

Having a strong social media presence is a key to thrive for modern businesses. Social media is a platform to engage your potential clients and improve your brand representation. Through highly active networks such as Pinterest, Facebook, Twitter and Instagram you can establish your credibility and reach more customers. The following article lists simple ways on how you can boost your social media presence to help grow your business.

Outline Objectives and Goals

Before you start making your social media profiles, outline your objectives and goals. Ensure what you want to get from being active online. For example, do you want to create leads by driving traffic to your site? Do you want to make an engaged community online? Or do you want to inform your clients about your upcoming deals?

Include the Icons on Your Website

Make sure to add the images of social media networks on the personal website. By adding icons you’re going to make it easy for upcoming visitors to read your content to follow and like you.

Connect Your Social Media Profile to Your Website

Once you have created your social media profiles including Google Plus, Facebook, Pinterest and any other, link them to your personal website. You want to link your website so that visitors can easily learn about your company.

Publish Relevant Content

It is very important that the content you’re publishing in your blogs as well as on your social networking accounts should be relevant. With the best precise and relevant content, you can showcase your website and business which in turn brings more money and more customers.

Share with Everyone

It is a simple way to grow your social media presence. Don’t afraid to share your social networking accounts with everyone you know, but don’t be spammy. You can buy instagram followers from our website.

Post Consistently

It is important to set up a regular tempo for your post, at least once a week. To post your blogs consistently, you can schedule them in advance.

How to Deal With Negative Opinion on Social Media

Every kind of business has to experience negative feedback once in a while. How it is handled determines whether you have added a new consumer or driven away the potential sale opportunity.

To satisfy a consumer business have to go an extra mile. Negative can be transformed into positive. Here are tips to handle negative feedback swiftly and properly. This will help to keep consumers happy and return for more.

Tips to cope with negative comments

Professionally resolve the comment –

Negative feedback fall in one of these four categories misunderstanding, business error, spam or negative comment. You have to identify the category first and create a positive solution to address it directly.

Avoid being defensive –

Never allow a negative comment to dominate you or the business. When handling it avoid being defensive. Defensive response can rapidly escalate this issue. It is wise to accept it politely and genuinely listen to the complaint.

Accept the mistake –

In case, it is business error accept it, don’t hide it. Never try to delete or ignore the negative feedback. Mistakes occur, but it is human. The best way to handle them is to face them directly, but first identify the complaint, apologize publicly and remove the conversation from social media page.

Offer an incentive –

If the person is not satisfied with your clarification, try offering a discount or free business service to cool this situation. Hopefully, the complainer can be converted to a happy consumer.

Ask for clarification –

If the negative feedback is not a business error, but a misunderstanding, you will still have to handle the comment. Ask the complainer for a positive resolution. If the consumer is not happy with any suggested resolutions, make an apology and propose a refund.

Handle the spam –

Sometimes, the negative testimonial is not genuine. It is an attempt to damage your brand reputation. This must be handled just like a real complaint. Make an apology for the identified mistake and remove the conversation offline.

Be aware of what is being said –

It does not matter, if your business has no committed social media presence. However, what people say about your product or services on other review websites is necessary. You can attain this by plugging your business name into Google. To keep on top of negative feedback set alerts with online tools.